Tuesday, 5 April 2011
Media Revolution (BBC 2)
In the past 10 years the dailies have lost over 2.25 million the past 10 years of this 750,000 were Daily Mirror readers and 400,000 were readers of The Sun. The Sunday papers lost 500,000 readers. Advertising in newspapers has declined by 20% but 75% of the revenue for local papers comes from advertising. In 1986 Rupert Murdoch moved his newspaper production from Fleet Street to Whapping and computerised his newspapers. Over the last year The Sun is the only newspaper and it increased it's circulation by cutting the cover price. Other newspapers have started putting up their prices and give away freebies as a way to counteract the loss in revenue from advertising. McFly helped one of the news papers by following in Prince's footsteps and cutting a deal with a newspaper to give away their latest album free with the paper. The 'free' newspapers ave been accused of dumbing down the content of their paper as only 55% of their content is news the other 45% is advertising. The web has had an impact on newspaper readers especially the younger readers as the younger readers want their news immediately were as older readers are willing to wait. The Telegraph have embraced the digital world by projecting it's website and videos on to the wall of it's newsroom along with the statistics for the most viewed articles and has a news studio to record it's videos. Online access and globalization has had an effect on the industry and readership as for example The Guardian has 1/3 of its readers from the UK, 1/3 from the US and another 1/3 from the rest for the world.
Friday, 1 April 2011
Case Studies
Independent Artist in the Online Age
Celldweller – a hybrid fusion of aggressive electronic music combined with orchestral and rock influences. Klayton, the multi-instrumentalist artist, producer, songwriter, performer, programmer, and re-mixer, is the mastermind behind it all. Known worldwide for pioneering new sounds and methods for creating his tracks, Klayton continues to generate music that resonates and relates to both fans and the entertainment industry worldwide. His music has been heard by millions between internet play and his placements in film, T.V., and video games.
2003 – The independently released self-titled Celldweller album received critical acclaim, climbing to 17th on the Billboard Internet Sales Chart while also garnering 7 awards at the 2004 Just Plain Folks Music Awards including: Producer of the Year and Album of the Year. The album also gained Top 40 Metal Radio charting and the track “I Believe You” pulled into a solid 11th on the R&R Alternative Specialty Show Chart. The album featured guest appearances from other artists such as Jarrod Montague of Taproot and mixes by Ben Grosse and Grant Mohrman.
2004-2006 – Celldweller toured internationally, sharing the stage with artists such as Three Days Grace, Mindless Self Indulgence, Godhead, and more. Klayton also co-wrote and performed the theme song to Criss Angel’s A&E television show, Mindfreak. He also co-produced the CD Soundtrack, created a remix for and co-starred in a music video for the theme song, and also made a cameo appearance on the Mindfreak T.V. show.
2007-2008 – Klayton, known for his fierce electronic programming and production skills, captures the minds of the electronic world. Appearing in a full page feature article for Keyboard Magazine as well as presenting how he uses Apple’s Logic Pro audio software at Remix Hotel in L.A., Klayton took his Celldweller remix of lvl’s track “Home” to the masses for the Apple Pro Training Series book/DVD combo for Logic Pro 8, allowing fans to both see and interact with his remix session.
Film, TV, and Video Games – Because of Celldweller’s appealing dynamic and interesting blend of styles, it comes as no surprise that the entertainment industry as a whole took notice. Celldweller’s debut self-titled album has seen every track licensed to film, T.V., or video games multiple times. Landing in campaigns for titles like “Spider Man 2”, “Doom”, “Constantine”, “The Punisher”, “The Hills Have Eyes 2”, “Catwoman”, and “Superman Returns”, video games like “Crackdown”, “Need For Speed: Most Wanted”, “Project Gotham Racing 3”, and “Enter The Matrix”, as well as T.V. spots for the “CSI (Superbowl Spot)”, “UFC”, “Vampire Diaries”, “The Shield”, “Dirt”, and “One Tree Hill”, the Celldweller debut has proven to be one of the most media friendly releases of modern times.
2008; Soundtrack for the Voices in My Head, Vol. 01 (SVH) – Following the success of the debut release, Klayton wrote and recorded an album primarily of instrumental tracks geared towards film, T.V., and video games. In addition to seeing impressive independent sales numbers driven by epic sounding tracks like Birthright (Beta 1.0) and Solaris, the album landed major track licensing in trailers for films like “Daybreakers”, “Ninja Assassin”, “The Surrogates”, “Iron Man”, and “Spider Man 3”, video games like “Forza 3” and “Baja 1000”, and T.V. spots in shows like “American Idol”, “America’s Next Top Model”, and other various MTV shows.
Remixes – Klayton’s proficiency and creativity in the electronic realm has resulted in him being officially commissioned to produce a number of remixes for various artists including tracks such as Pendulum’s “Propane Nightmares”, BT’s “Suddenly”, Prong’s “Rude Awakening”, and Criss Angels “Mindfreak”.
Present – Klayton has been busy since the release of SVH, Vol. 1. Acting as a producer for Sebastian Komor’s Squarehead project and Blue Stahli’s debut album, writing and producing his next studio album, “Wish Upon A Black Star”, composing another volume of Soundtrack for the Voices in My Head, and planning for a tour beginning in fall 2010, Klayton hasn’t seen a break and there doesn’t appear to be one on the horizon anytime soon.
Wish Upon A Black Star, currently being released in digital chapters of two songs each, will total to five chapters in length. With the release of Chapter 5, physical copies containing all five chapters and special content will be made available. Taking advantage of the unique release format, each chapter’s artwork contains a portion of the final album artwork that will be pieced together to create a five-panel image. Chapters 1 and 2 have already been released and have received high praise as some of Celldweller’s best work to date. Chapter 3 is due late spring to early summer of 2010 and will contain the tracks “The Lucky One” and “Tainted”.
Soundtrack For The Voices In My Head, Vol. 2 (SVH2) will also be released in a chapter format. The album will include a collaboration with James Dooley on the track “The Wings Of Icarus” that will be released with the first chapter.
The new Celldweller tour is set to kick off September 2010 which will include headlining dates September 3, 2010 at the Triton Festival in Brooklyn, NY, and Celldweller’s first Canadian appearance October 9, 2010, at EBM Fest in Toronto. The live show will consist of performance art and synchronized video imagery to reworked, remixed, and mashed-up versions of the Celldweller catalogue.
Celldweller – a hybrid fusion of aggressive electronic music combined with orchestral and rock influences. Klayton, the multi-instrumentalist artist, producer, songwriter, performer, programmer, and re-mixer, is the mastermind behind it all. Known worldwide for pioneering new sounds and methods for creating his tracks, Klayton continues to generate music that resonates and relates to both fans and the entertainment industry worldwide. His music has been heard by millions between internet play and his placements in film, T.V., and video games.
2003 – The independently released self-titled Celldweller album received critical acclaim, climbing to 17th on the Billboard Internet Sales Chart while also garnering 7 awards at the 2004 Just Plain Folks Music Awards including: Producer of the Year and Album of the Year. The album also gained Top 40 Metal Radio charting and the track “I Believe You” pulled into a solid 11th on the R&R Alternative Specialty Show Chart. The album featured guest appearances from other artists such as Jarrod Montague of Taproot and mixes by Ben Grosse and Grant Mohrman.
2004-2006 – Celldweller toured internationally, sharing the stage with artists such as Three Days Grace, Mindless Self Indulgence, Godhead, and more. Klayton also co-wrote and performed the theme song to Criss Angel’s A&E television show, Mindfreak. He also co-produced the CD Soundtrack, created a remix for and co-starred in a music video for the theme song, and also made a cameo appearance on the Mindfreak T.V. show.
2007-2008 – Klayton, known for his fierce electronic programming and production skills, captures the minds of the electronic world. Appearing in a full page feature article for Keyboard Magazine as well as presenting how he uses Apple’s Logic Pro audio software at Remix Hotel in L.A., Klayton took his Celldweller remix of lvl’s track “Home” to the masses for the Apple Pro Training Series book/DVD combo for Logic Pro 8, allowing fans to both see and interact with his remix session.
Film, TV, and Video Games – Because of Celldweller’s appealing dynamic and interesting blend of styles, it comes as no surprise that the entertainment industry as a whole took notice. Celldweller’s debut self-titled album has seen every track licensed to film, T.V., or video games multiple times. Landing in campaigns for titles like “Spider Man 2”, “Doom”, “Constantine”, “The Punisher”, “The Hills Have Eyes 2”, “Catwoman”, and “Superman Returns”, video games like “Crackdown”, “Need For Speed: Most Wanted”, “Project Gotham Racing 3”, and “Enter The Matrix”, as well as T.V. spots for the “CSI (Superbowl Spot)”, “UFC”, “Vampire Diaries”, “The Shield”, “Dirt”, and “One Tree Hill”, the Celldweller debut has proven to be one of the most media friendly releases of modern times.
2008; Soundtrack for the Voices in My Head, Vol. 01 (SVH) – Following the success of the debut release, Klayton wrote and recorded an album primarily of instrumental tracks geared towards film, T.V., and video games. In addition to seeing impressive independent sales numbers driven by epic sounding tracks like Birthright (Beta 1.0) and Solaris, the album landed major track licensing in trailers for films like “Daybreakers”, “Ninja Assassin”, “The Surrogates”, “Iron Man”, and “Spider Man 3”, video games like “Forza 3” and “Baja 1000”, and T.V. spots in shows like “American Idol”, “America’s Next Top Model”, and other various MTV shows.
Remixes – Klayton’s proficiency and creativity in the electronic realm has resulted in him being officially commissioned to produce a number of remixes for various artists including tracks such as Pendulum’s “Propane Nightmares”, BT’s “Suddenly”, Prong’s “Rude Awakening”, and Criss Angels “Mindfreak”.
Present – Klayton has been busy since the release of SVH, Vol. 1. Acting as a producer for Sebastian Komor’s Squarehead project and Blue Stahli’s debut album, writing and producing his next studio album, “Wish Upon A Black Star”, composing another volume of Soundtrack for the Voices in My Head, and planning for a tour beginning in fall 2010, Klayton hasn’t seen a break and there doesn’t appear to be one on the horizon anytime soon.
Wish Upon A Black Star, currently being released in digital chapters of two songs each, will total to five chapters in length. With the release of Chapter 5, physical copies containing all five chapters and special content will be made available. Taking advantage of the unique release format, each chapter’s artwork contains a portion of the final album artwork that will be pieced together to create a five-panel image. Chapters 1 and 2 have already been released and have received high praise as some of Celldweller’s best work to date. Chapter 3 is due late spring to early summer of 2010 and will contain the tracks “The Lucky One” and “Tainted”.
Soundtrack For The Voices In My Head, Vol. 2 (SVH2) will also be released in a chapter format. The album will include a collaboration with James Dooley on the track “The Wings Of Icarus” that will be released with the first chapter.
The new Celldweller tour is set to kick off September 2010 which will include headlining dates September 3, 2010 at the Triton Festival in Brooklyn, NY, and Celldweller’s first Canadian appearance October 9, 2010, at EBM Fest in Toronto. The live show will consist of performance art and synchronized video imagery to reworked, remixed, and mashed-up versions of the Celldweller catalogue.
Thursday, 24 March 2011
Friday, 18 March 2011
Charles Leadbeater and We Think
1) We can't predict if a technology is invented then not used for their intended purpose. This can be seen in past inventions such as telephones and SMS. Telephones were originally intended to be used for people to listen in to west end performances and SMS didn't really have a purpose. Only when put into the hands of the user does the unintended purpose start to show through.
2) Users are important in the mass collaboration as they help to create and expand the current forms of media so that the media form they are using is expanded.
3) We Think has had a rather big impact on the music industry as fans are able to remix their favourite artists and it has also allowed little known artists to gain more popularity and eventually be signed. An example of remixing is the FiXt remix community who run competitions to win recording equipment by submitting a remix of a certain song. An example of a little known artist gaining popularity is the NES rock band 'I Fight Dragons' who were recently signed to Atlantic Records.
4) With the introduction
2) Users are important in the mass collaboration as they help to create and expand the current forms of media so that the media form they are using is expanded.
3) We Think has had a rather big impact on the music industry as fans are able to remix their favourite artists and it has also allowed little known artists to gain more popularity and eventually be signed. An example of remixing is the FiXt remix community who run competitions to win recording equipment by submitting a remix of a certain song. An example of a little known artist gaining popularity is the NES rock band 'I Fight Dragons' who were recently signed to Atlantic Records.
4) With the introduction
Tuesday, 15 March 2011
Advantages and Disadvantages of the Cost of Free Web
Advantages
- It's free
- It's a cheap way to communicate
- You can listen/watch to what you want when you want
- You can get relevant, up-to-date news
- It provides an easy way for amateur musicians, film-makers etc. to get noticed for their talents
- It is a cheap way to advertise
- People can remix/parody songs and films
- You can talk to people with similar interests to you on forum's even though you haven't met face to face
Disadvantages
- Your information is there for everyone to see
- Piracy is riff on the internet! YARRR!
- Private information could become known such as weird fetishes leading to a question about privacy.
- It's free
- It's a cheap way to communicate
- You can listen/watch to what you want when you want
- You can get relevant, up-to-date news
- It provides an easy way for amateur musicians, film-makers etc. to get noticed for their talents
- It is a cheap way to advertise
- People can remix/parody songs and films
- You can talk to people with similar interests to you on forum's even though you haven't met face to face
Disadvantages
- Your information is there for everyone to see
- Piracy is riff on the internet! YARRR!
- Private information could become known such as weird fetishes leading to a question about privacy.
Tuesday, 8 March 2011
The Five Big Ideas
Peering – TV gets free advertising as the show gets passed around. However this is bad as some people don’t bother watching the show on TV and just download it at a later date which then effects later sales as there is no need to buy the DVD as they already have the episodes.
Free Creativity – parody series (e.g. Yu-Gi-Oh! Abridged or DBZ Abridged) or clips help to give the original series some free publicity but the companies that make them some times don’t like the parody series as they see them as being in bad taste even if the jokes are the type that are simple and not actually offensive.
Democratised - Thanks to the internet and new technologies available to the ordinary person, people are able to share their views through the use of media such as videos and blogs but can also create their very own series on the internet free from the budgeting issues and control that the TV studios such as the BBC have.
Thinking Globally - This also fits into the above point as people are able to discuss their views and opinions on various topics. This has a negative side however as people can start to abuse this and their is a group of people known as 'trolls' or 'flamers' who deliberately start trouble on forums or comments just for the fun of it. It can also be used to out people for their views or preferences and can lead to bullying.
Perfect Storm - Through the contribution of technology, demographics and economics companies and media are able to succeed on the internet. Without one of these it is known as the 'perfect storm' as it is like a small fishing boat caught in a freak meteorological occurrence.
Free Creativity – parody series (e.g. Yu-Gi-Oh! Abridged or DBZ Abridged) or clips help to give the original series some free publicity but the companies that make them some times don’t like the parody series as they see them as being in bad taste even if the jokes are the type that are simple and not actually offensive.
Democratised - Thanks to the internet and new technologies available to the ordinary person, people are able to share their views through the use of media such as videos and blogs but can also create their very own series on the internet free from the budgeting issues and control that the TV studios such as the BBC have.
Thinking Globally - This also fits into the above point as people are able to discuss their views and opinions on various topics. This has a negative side however as people can start to abuse this and their is a group of people known as 'trolls' or 'flamers' who deliberately start trouble on forums or comments just for the fun of it. It can also be used to out people for their views or preferences and can lead to bullying.
Perfect Storm - Through the contribution of technology, demographics and economics companies and media are able to succeed on the internet. Without one of these it is known as the 'perfect storm' as it is like a small fishing boat caught in a freak meteorological occurrence.
Tuesday, 1 March 2011
Social Network Summary
Mark Zuckerberg
Started Harvard in 2002 where he initially created a program in his sophomore year called CourseMatch which allowed users to make class selection decisions and form study groups based on the choices of other students. Some time later he created Facemash which allowed students to select the best looking person from a group of photos. He created this for 'fun'. It was put over a weekend but was shut down by Harvard on the Monday because it stopped students from accessing the web due to it's popularity. At the time student's were after a website where they could get the same sort of information they could get from Facemash and the existing network that Harvard had. As Harvard wouldn't do it Zuckerberg decided he would. This lead to the first version of Facebook.
Started Harvard in 2002 where he initially created a program in his sophomore year called CourseMatch which allowed users to make class selection decisions and form study groups based on the choices of other students. Some time later he created Facemash which allowed students to select the best looking person from a group of photos. He created this for 'fun'. It was put over a weekend but was shut down by Harvard on the Monday because it stopped students from accessing the web due to it's popularity. At the time student's were after a website where they could get the same sort of information they could get from Facemash and the existing network that Harvard had. As Harvard wouldn't do it Zuckerberg decided he would. This lead to the first version of Facebook.
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