Tuesday, 5 April 2011
Media Revolution (BBC 2)
In the past 10 years the dailies have lost over 2.25 million the past 10 years of this 750,000 were Daily Mirror readers and 400,000 were readers of The Sun. The Sunday papers lost 500,000 readers. Advertising in newspapers has declined by 20% but 75% of the revenue for local papers comes from advertising. In 1986 Rupert Murdoch moved his newspaper production from Fleet Street to Whapping and computerised his newspapers. Over the last year The Sun is the only newspaper and it increased it's circulation by cutting the cover price. Other newspapers have started putting up their prices and give away freebies as a way to counteract the loss in revenue from advertising. McFly helped one of the news papers by following in Prince's footsteps and cutting a deal with a newspaper to give away their latest album free with the paper. The 'free' newspapers ave been accused of dumbing down the content of their paper as only 55% of their content is news the other 45% is advertising. The web has had an impact on newspaper readers especially the younger readers as the younger readers want their news immediately were as older readers are willing to wait. The Telegraph have embraced the digital world by projecting it's website and videos on to the wall of it's newsroom along with the statistics for the most viewed articles and has a news studio to record it's videos. Online access and globalization has had an effect on the industry and readership as for example The Guardian has 1/3 of its readers from the UK, 1/3 from the US and another 1/3 from the rest for the world.
Friday, 1 April 2011
Case Studies
Independent Artist in the Online Age
Celldweller – a hybrid fusion of aggressive electronic music combined with orchestral and rock influences. Klayton, the multi-instrumentalist artist, producer, songwriter, performer, programmer, and re-mixer, is the mastermind behind it all. Known worldwide for pioneering new sounds and methods for creating his tracks, Klayton continues to generate music that resonates and relates to both fans and the entertainment industry worldwide. His music has been heard by millions between internet play and his placements in film, T.V., and video games.
2003 – The independently released self-titled Celldweller album received critical acclaim, climbing to 17th on the Billboard Internet Sales Chart while also garnering 7 awards at the 2004 Just Plain Folks Music Awards including: Producer of the Year and Album of the Year. The album also gained Top 40 Metal Radio charting and the track “I Believe You” pulled into a solid 11th on the R&R Alternative Specialty Show Chart. The album featured guest appearances from other artists such as Jarrod Montague of Taproot and mixes by Ben Grosse and Grant Mohrman.
2004-2006 – Celldweller toured internationally, sharing the stage with artists such as Three Days Grace, Mindless Self Indulgence, Godhead, and more. Klayton also co-wrote and performed the theme song to Criss Angel’s A&E television show, Mindfreak. He also co-produced the CD Soundtrack, created a remix for and co-starred in a music video for the theme song, and also made a cameo appearance on the Mindfreak T.V. show.
2007-2008 – Klayton, known for his fierce electronic programming and production skills, captures the minds of the electronic world. Appearing in a full page feature article for Keyboard Magazine as well as presenting how he uses Apple’s Logic Pro audio software at Remix Hotel in L.A., Klayton took his Celldweller remix of lvl’s track “Home” to the masses for the Apple Pro Training Series book/DVD combo for Logic Pro 8, allowing fans to both see and interact with his remix session.
Film, TV, and Video Games – Because of Celldweller’s appealing dynamic and interesting blend of styles, it comes as no surprise that the entertainment industry as a whole took notice. Celldweller’s debut self-titled album has seen every track licensed to film, T.V., or video games multiple times. Landing in campaigns for titles like “Spider Man 2”, “Doom”, “Constantine”, “The Punisher”, “The Hills Have Eyes 2”, “Catwoman”, and “Superman Returns”, video games like “Crackdown”, “Need For Speed: Most Wanted”, “Project Gotham Racing 3”, and “Enter The Matrix”, as well as T.V. spots for the “CSI (Superbowl Spot)”, “UFC”, “Vampire Diaries”, “The Shield”, “Dirt”, and “One Tree Hill”, the Celldweller debut has proven to be one of the most media friendly releases of modern times.
2008; Soundtrack for the Voices in My Head, Vol. 01 (SVH) – Following the success of the debut release, Klayton wrote and recorded an album primarily of instrumental tracks geared towards film, T.V., and video games. In addition to seeing impressive independent sales numbers driven by epic sounding tracks like Birthright (Beta 1.0) and Solaris, the album landed major track licensing in trailers for films like “Daybreakers”, “Ninja Assassin”, “The Surrogates”, “Iron Man”, and “Spider Man 3”, video games like “Forza 3” and “Baja 1000”, and T.V. spots in shows like “American Idol”, “America’s Next Top Model”, and other various MTV shows.
Remixes – Klayton’s proficiency and creativity in the electronic realm has resulted in him being officially commissioned to produce a number of remixes for various artists including tracks such as Pendulum’s “Propane Nightmares”, BT’s “Suddenly”, Prong’s “Rude Awakening”, and Criss Angels “Mindfreak”.
Present – Klayton has been busy since the release of SVH, Vol. 1. Acting as a producer for Sebastian Komor’s Squarehead project and Blue Stahli’s debut album, writing and producing his next studio album, “Wish Upon A Black Star”, composing another volume of Soundtrack for the Voices in My Head, and planning for a tour beginning in fall 2010, Klayton hasn’t seen a break and there doesn’t appear to be one on the horizon anytime soon.
Wish Upon A Black Star, currently being released in digital chapters of two songs each, will total to five chapters in length. With the release of Chapter 5, physical copies containing all five chapters and special content will be made available. Taking advantage of the unique release format, each chapter’s artwork contains a portion of the final album artwork that will be pieced together to create a five-panel image. Chapters 1 and 2 have already been released and have received high praise as some of Celldweller’s best work to date. Chapter 3 is due late spring to early summer of 2010 and will contain the tracks “The Lucky One” and “Tainted”.
Soundtrack For The Voices In My Head, Vol. 2 (SVH2) will also be released in a chapter format. The album will include a collaboration with James Dooley on the track “The Wings Of Icarus” that will be released with the first chapter.
The new Celldweller tour is set to kick off September 2010 which will include headlining dates September 3, 2010 at the Triton Festival in Brooklyn, NY, and Celldweller’s first Canadian appearance October 9, 2010, at EBM Fest in Toronto. The live show will consist of performance art and synchronized video imagery to reworked, remixed, and mashed-up versions of the Celldweller catalogue.
Celldweller – a hybrid fusion of aggressive electronic music combined with orchestral and rock influences. Klayton, the multi-instrumentalist artist, producer, songwriter, performer, programmer, and re-mixer, is the mastermind behind it all. Known worldwide for pioneering new sounds and methods for creating his tracks, Klayton continues to generate music that resonates and relates to both fans and the entertainment industry worldwide. His music has been heard by millions between internet play and his placements in film, T.V., and video games.
2003 – The independently released self-titled Celldweller album received critical acclaim, climbing to 17th on the Billboard Internet Sales Chart while also garnering 7 awards at the 2004 Just Plain Folks Music Awards including: Producer of the Year and Album of the Year. The album also gained Top 40 Metal Radio charting and the track “I Believe You” pulled into a solid 11th on the R&R Alternative Specialty Show Chart. The album featured guest appearances from other artists such as Jarrod Montague of Taproot and mixes by Ben Grosse and Grant Mohrman.
2004-2006 – Celldweller toured internationally, sharing the stage with artists such as Three Days Grace, Mindless Self Indulgence, Godhead, and more. Klayton also co-wrote and performed the theme song to Criss Angel’s A&E television show, Mindfreak. He also co-produced the CD Soundtrack, created a remix for and co-starred in a music video for the theme song, and also made a cameo appearance on the Mindfreak T.V. show.
2007-2008 – Klayton, known for his fierce electronic programming and production skills, captures the minds of the electronic world. Appearing in a full page feature article for Keyboard Magazine as well as presenting how he uses Apple’s Logic Pro audio software at Remix Hotel in L.A., Klayton took his Celldweller remix of lvl’s track “Home” to the masses for the Apple Pro Training Series book/DVD combo for Logic Pro 8, allowing fans to both see and interact with his remix session.
Film, TV, and Video Games – Because of Celldweller’s appealing dynamic and interesting blend of styles, it comes as no surprise that the entertainment industry as a whole took notice. Celldweller’s debut self-titled album has seen every track licensed to film, T.V., or video games multiple times. Landing in campaigns for titles like “Spider Man 2”, “Doom”, “Constantine”, “The Punisher”, “The Hills Have Eyes 2”, “Catwoman”, and “Superman Returns”, video games like “Crackdown”, “Need For Speed: Most Wanted”, “Project Gotham Racing 3”, and “Enter The Matrix”, as well as T.V. spots for the “CSI (Superbowl Spot)”, “UFC”, “Vampire Diaries”, “The Shield”, “Dirt”, and “One Tree Hill”, the Celldweller debut has proven to be one of the most media friendly releases of modern times.
2008; Soundtrack for the Voices in My Head, Vol. 01 (SVH) – Following the success of the debut release, Klayton wrote and recorded an album primarily of instrumental tracks geared towards film, T.V., and video games. In addition to seeing impressive independent sales numbers driven by epic sounding tracks like Birthright (Beta 1.0) and Solaris, the album landed major track licensing in trailers for films like “Daybreakers”, “Ninja Assassin”, “The Surrogates”, “Iron Man”, and “Spider Man 3”, video games like “Forza 3” and “Baja 1000”, and T.V. spots in shows like “American Idol”, “America’s Next Top Model”, and other various MTV shows.
Remixes – Klayton’s proficiency and creativity in the electronic realm has resulted in him being officially commissioned to produce a number of remixes for various artists including tracks such as Pendulum’s “Propane Nightmares”, BT’s “Suddenly”, Prong’s “Rude Awakening”, and Criss Angels “Mindfreak”.
Present – Klayton has been busy since the release of SVH, Vol. 1. Acting as a producer for Sebastian Komor’s Squarehead project and Blue Stahli’s debut album, writing and producing his next studio album, “Wish Upon A Black Star”, composing another volume of Soundtrack for the Voices in My Head, and planning for a tour beginning in fall 2010, Klayton hasn’t seen a break and there doesn’t appear to be one on the horizon anytime soon.
Wish Upon A Black Star, currently being released in digital chapters of two songs each, will total to five chapters in length. With the release of Chapter 5, physical copies containing all five chapters and special content will be made available. Taking advantage of the unique release format, each chapter’s artwork contains a portion of the final album artwork that will be pieced together to create a five-panel image. Chapters 1 and 2 have already been released and have received high praise as some of Celldweller’s best work to date. Chapter 3 is due late spring to early summer of 2010 and will contain the tracks “The Lucky One” and “Tainted”.
Soundtrack For The Voices In My Head, Vol. 2 (SVH2) will also be released in a chapter format. The album will include a collaboration with James Dooley on the track “The Wings Of Icarus” that will be released with the first chapter.
The new Celldweller tour is set to kick off September 2010 which will include headlining dates September 3, 2010 at the Triton Festival in Brooklyn, NY, and Celldweller’s first Canadian appearance October 9, 2010, at EBM Fest in Toronto. The live show will consist of performance art and synchronized video imagery to reworked, remixed, and mashed-up versions of the Celldweller catalogue.
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