Media Revolution (BBC 2)

In the past 10 years the dailies have lost over 2.25 million the past 10 years of this 750,000 were Daily Mirror readers and 400,000 were readers of The Sun. The Sunday papers lost 500,000 readers. Advertising in newspapers has declined by 20% but 75% of the revenue for local papers comes from advertising. In 1986 Rupert Murdoch moved his newspaper production from Fleet Street to Whapping and computerised his newspapers. Over the last year The Sun is the only newspaper and it increased it's circulation by cutting the cover price. Other newspapers have started putting up their prices and give away freebies as a way to counteract the loss in revenue from advertising. McFly helped one of the news papers by following in Prince's footsteps and cutting a deal with a newspaper to give away their latest album free with the paper. The 'free' newspapers ave been accused of dumbing down the content of their paper as only 55% of their content is news the other 45% is advertising. The web has had an impact on newspaper readers especially the younger readers as the younger readers want their news immediately were as older readers are willing to wait. The Telegraph have embraced the digital world by projecting it's website and videos on to the wall of it's newsroom along with the statistics for the most viewed articles and has a news studio to record it's videos. Online access and globalization has had an effect on the industry and readership as for example The Guardian has 1/3 of its readers from the UK, 1/3 from the US and another 1/3 from the rest for the world.